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Finnish company likes what it sees with videophone for the elderly

A Cambridge technology start-up is selling its products to overseas markets just eight weeks

after making the decision to export. SeeSpeak, which has developed a single function tablet to

make Skype calls easier for older people not familiar with technology, has landed a deal to supply

its ………(6) to Finland.

CEO and founder Damian Helme said: ‘The decision to export really came by accident. We were

building up our ………(7) within the UK and then we had a call out of the blue from a company

in Finland that specialises in monitoring equipment and was ………(8) supplying products linked

to the health and safety of elderly people within institutions.’

That company had come ………(9) SeeSpeak and liked what it saw, which complemented its

current product ranges. Helme added: ‘They were bringing together different products to help

………(10) monitoring of the elderly and as part of this were looking for a video phone.

………(11) there are a few similar products, what makes us unique is that we look at the

problem in a different way, concentrating on how to make video calls as easy as a phone call,

rather than set up something that’s built into the TV’.

SeeSpeak also appealed to the company because it is based on ………(12) rather than a

subscription, which is the case with its main ………(13). As well as a new country to sell to it

also meant a new way of selling the product.

‘Until now we have ………(14) on the end user market, people buying it for elderly relatives

directly from our website,’ says Helme. ‘The Finnish company was aiming for the institutional

market. We will go with whatever opportunities come up,’ he says, which could be sooner

………(15) later. ‘If it goes well in Finland the company we are working with also sells products

to Scandinavia and Russia, so we could soon be exporting there.’

businessweekly.com.co.uk

II. 6–15

Choose the best alternative A) B) or C) to fill each gap in the text.

6. A) product B) market C) client

7. A) stores B) business C) chain

8. A) broadening out into B) shying away from C) downsizing for

9. A) up B) for C) across

10. A) against B) to C) with

11. A) although B) rather C) instead

12. A) monthly payments B) low rent C) a one-off cost

13. A) supplier B) distributor C) competitor

14. A) concentrated B) launched C) penetrated

15. A) or B) rather than C) if not